You've worked hard to create a top B&B, so now's the time to let people know about it.
First impressions are everything, and we see so many lovely B&Bs let down by a description that is too short and has no personality.
BedandBreakfastworld.com is here to help you do justice to your B&B and boost your bookings with a really great property description.
Before you start to write your property description, sit down with a pen and paper and think about how you would like to portray your B&B. Jot down some positive adjectives which you think best describe the feel of your property. Words like 'homely', 'luxurious' or 'stylish' can really help to set the tone for your description.
Make a list of your B&B's best bits. Include the features that you're really proud of, as well as those that always receive admiring comments. Have a look at your guestbook to see what has stood out for previous guests.
Find a hook
From your list, take two or three of your best points, as well as some of those adjectives that you think best sum up your B&B, and put them together to create a really catchy first sentence.
If your B&B has an amazing location, right on the beach or at the edge of a lake, now is the time to mention it.
- Lough View B&B is a rustic, nineteenth-century farmhouse B&B at the heart of the Irish countryside, offering stunning lakeside scenery and a warm welcome by an open hearth fire.
Paint a picture
Guests want to know what they're getting before they book, and a good description should be the equivalent of giving them a tour of your home. A picture paints a thousand words, but it should always be complemented by a description which lets guests imagine themselves already there, and leaves them excited to start their holiday.
Describe each room individually, especially if they are themed. As well as being a good way to convey that personal touch that people come to B&Bs to find, it makes sure that guests know exactly what to expect, and allows them choose the room they like best.
Breakfast is a key part of the B&B experience, so write a description that will leave their mouths watering. Words like 'fresh' and 'homebaked' sound especially tempting, while stating that your products are organic or locally-grown will impress the eco-conscious booker. Also mention if you are able to cater to special diets, or if you have self-catering facilities available.
Introduce yourself - just giving your name creates a personal, friendly feel. If you have children who will come into contact with guests they should also be mentioned, and the same goes for pets.
Information about your local area should come at the end of your description - after all, the booker has already chosen their destination. Instead of selling your town, sell your location within it. State the names of nearby landmarks and how close you are to them, and make sure you mention if there is something particularly interesting about your street or building.
Know your market
Think about who you are trying to attract. Business travelers? Families on holiday? Young couples on a romantic break? List your facilities and nearby amenities accordingly. Business guests will be grateful to have a desk in the room, while a family might be interested in renting bicycles. Also state if you cater to events, such as weddings and conferences, as well as whether or not you have disabled access.
Nobody wants to read a long list of rules and regulations, but laying down some simple ground rules in your description will definitely save a few tears in the long run. Some policies to consider are:
- Extra costs
Proof read your work! Spelling mistakes or grammatical errors will immediately look careless and unprofessional - not the image you want to give a potential booker. Ask a friend to read it through for a fresh perspective.
There is no set formula to writing a description. Whether it's the location, the rates or the fantastic breakfast, you know what it is that keeps guests coming back, and that's what you should emphasise.
5 Top Tips
- 1. Use figures rather than writing numbers out in full. Potential bookers will mostly likely be skim-reading your description, and this will help them to find the information they are looking for; '3km from the beach' is easier to spot than 'Three kilometres from the beach'.
- 2. Be honest. Sell what you have but don't be tempted to exaggerate or over-embellish. Guests will find out and they won't be happy.
- 3. Be concise. A certain amount of description is essential, but potential bookers may be in a hurry, or have numerous properties to consider. An overly wordy description may put them off as much as a bad photo.
- 4. Avoid clichés and be sparing with exclamation marks, underlining and capitalising words - these can all seem tacky.
- 5. Use a tool such as Google's Keyword Tool to find out what people are searching for in your area. If they are relevant to you, try and use a couple of keywords in your description.
- 6. Try to include your property name several times in your description, as this will also help you to appear in search engine results.
More helpful guides from BedandBreakfastworld.com
- How to Create a Top B&B
- How to Take Great Photos of Your B&B
Do you have a B&B or guesthouse that youÂ'd like to show off? Visit our sign up page to list your property with BedandBreakfastworld.com.
By Eleanor Brown
If you've found this guide to writing a property description useful, we'd love to hear from you. Find BedandBreakfastworld.com on Facebook or follow us on Twitter, or catch up with our blog for top B&Bs and industry news.